Hello Everyone, I am Karan here; welcome you to another post. This article about Marketing Fundamentals. If you read one article about marketing fundamentals, read this one. You were going to get the things you don’t know about Marketing Fundamentals. Marketing Fundamentals, it’s not difficult as you think.so let’s get started with the below-mentioned points.

  • Marketing fundamentals
  • Why you have to learn Digital Marketing
  • Digital Marketing vs Traditional Marketing
  • CATT Marketing funnel
  • Personal Marketing

Before we started let’s get some basic information about Marketing.

What Is Marketing?


“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” -American Marketing Association

In simple words, marketing is all about identifying and meeting the customer need profitably. Marketing is not just about selling; it’s also about keeping an existing customer happy by communicating with them so they can retain customers for life. Marketing is not as simple as you think.

Find a suitable customer who can buy your product. If the product helps the customer overcome his problem, the customer shows interest in your product.

After finding customers, communicate with them. If you don’t have communication skills, then you will not get results. So your communication skill is an essential part of marketing.

If you are not good with communication skills, then you can’t build trust with your client. Without the trust factor, no one will buy from you, build trust with clients, and tell them how your product will help them. Once the client trusts you, your sales will be done.

Why you have to learn Digital Marketing :

  • Digital marketing is a Lucrative Career Option.
  • Always something different to do, you always something new to learn.
  • You can work remotely.
  • you can get a high potential commission

Law Of Marketing :

  • Instead of competing with Better, become better than others, be the Leader.
  • Never let Marketing become more important than the product. A good product sells itself.
  • It is possible that you don’t become a market leader because someone has already grabbed the position you have thought to acquire, but still, you can become a leader in some other category.
    • Example : Everyone knows that Neil Armstrong is the first man who walks on the moon, so he is famous worldwide, but many of you don’t know who was the second person who walks on the moon. Suppose Neil Armstrong is a market leader and walking on the moon is a category.
    • Kalpana Chawla is the first woman of Indian origin to go to space. Everyone knows about Kalpana Chawla because she is a leader in another category.
  • Many a time, it is not necessary to be first in the market. However, your name must click first on people’s minds.
    • Example: Google is not the first search engine, but whenever we want to search for anything, we use the google search engine.
  • Marketing is not the battle between product and services; instead, it is a battle of creating perception about your product and services.
  • Focus on any line, phase, or emotion, and stick your brand on people’s minds.
  • Any company should not use the same line, or the word used by the other company should avoid it.
  • Here you must remember in which position you stand in MARKET LADDER and as per your position you must do marketing.
  • Whichever market you go to, whatever product you create, you can never be the only person in that market, someone will for sure come to compete with you, and on the other side, there can be many people already in the market ladder in which you are going. Still, in the end, it would be a race between two people.
    • Example: Coca-cola Vs Pepsi, McDonald Vs Burgerking.
  • Many companies make a mistake by competing with the strong points of the market leaders, but instead of competing with other companies’ strong points, make the market leader’s strong points weak. Hence become strong by marketing something opposite of marketing leader.
  • Some ads are suitable for the short term, but many customers don’t buy products from them at standard rates in a long time. They wait for the discounts. Ads effect stays for a limited period. If you do marketing for quick results, it won’t give long-term benefits, and if you do marketing for the long term, maybe you don’t find benefits in the short time, but it will help you in the long run by building vital customers.

Communication :

“it is a process of creating and sharing ideas, information, views, facts, etc. among the people to reach a common understanding.”

  • A team leader must communicate his directions effectively to the Team to get work done from them properly.
  • A team leader can be great with technical skills, but communication skills must get things done in the right way.

Importance of Communication :-

  • Always remember that “Good marketing is all about Good communication.”
  • Act as a Basic of co-ordination.
  • The basics of Decision Making.
  • Boost the morale of the Team.
  • Increase cooperation, better understanding with clients.
  • To understand your targeted audience well.

Digital Marketing Vs Traditional Marketing :

Digital Marketing: “The promotion of product and services through the electronic medium like internet (Email marketing, Affiliate Marketing) social media marketing (Google, Facebook, Instagram, Linkedin)and mobile Application.”

Traditional Marketing: The promotion of products and services through the Tv, newspaper, Banner, Telephone, Broadcast.

Digital marketing vs Traditional marketing

Generally, the key difference area is cost, workforce, timing, excitement, engagement, and convenience in Digital Marketing.

CATT Marketing Funnel :

What is CATT Marketing Funnel ?

CATT Marketing Funnel works like its name. After selecting your Niche, create Valuable Content, Get Attention/Traffic to your Content, then build trust with them; once you build trust, your leads convert to customers.

CATT marketing funnel

The Basic Formula of CATT funnel.

Wealth = n^CATT

A- Attention ,T- Trust , T- Transaction.

n = Niche :

  • Your Success and Wealth depends on the niche you selected.
  • Select your niche based on three things. 1 — Talent 2 — Market 3 — Passion

Your niche should be a combination of your talent, passion, and market value.

Niche selection

C- Content :

  • Create useful content that attracts people from your niche: blog posts, videos, webinars.
  • If your content is natural and helps visitors solve their problems, they buy from you.
  • You can write an article as you talk. Think about your visitor and think about their problem and how can your product help them.

A- Attention :

  • Drive traffic to your content using SEO, social media and paid ads.
  • If you write a good article, but you don’t do proper SEO or social media promotion, you will not get enough traffic/visitors.
  • If you do not get traffic, then no sales can be done, so it is essential to get attention.
  • Obviously, You did not get enough traffic in the beginning period, so it is recommended you have basic SEO knowledge, do Social media promotion, or if you have a budget, then do paid ads on Facebook, Instagram.

T- Trust :

  • Build Trust with your audience is very important. Once you get the attention, you have to build trust with your audience using marketing automation, retargeting.
  • Your product must be genuine.
  • Without building trust with your audience, you can not get sales.

T- Transaction :

  • Once your audience trusts you, it is very easy to convert your leads to customers naturally.
  • You need to have a sales page, sales webinar, video sales later. Without this, you can not use covert your leads to convert.

if you complete the entire funnel, it will create wealth for you.

Integrated Digital Marketing :

Integrated Digital marketing

“Integrated marketing is a method of engaging consumers with your company or brand that combines all parts of marketing communications to work together and assist the customer along their journey of awareness to loyalty and advocacy.” — The Data & Marketing Association, the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing

Many successful digital marketers are using an INTEGRATED DIGITAL MARKETING strategy. That’s the reason they can build trust and get a good conversion.

If you think you can get results using only E-mail marketing or only using SEO or Social Media. Then you are wrong.

This entire structure works together.

Paid Advertising of content and whenever people come to your blog and enter their email id to the newsletter, you got an Email id and build your Email list. So whenever you publish new content, you can send a notification from your email list.

Do Proper SEO so your content is listed on search engines and people come to your blog. Share post on social media to get traffic from Social media; if they like the content, they will share your post on social media.

Paid Advertising is boosting the real momentum of E-mail marketing, content marketing, SEO, social media. Use this whole structure so people can start trusting you, and you will get sales successful.

Personal Branding :

Personal Branding involves finding your uniqueness and building your reputation on things you want to be known for and allowing yourself to be known for them.

The main goal is to create something that conveys a message, and that can be monetized.

How to Build Personal Brand ?

build personal brand

To build your personal brand, you have to find your uniqueness, you have to master something, so the first point is to LEARN.

Masstrust blueprint

Learn : Learn new things, understands the concepts and procedures, and practice them. Master the technique.

Select a Niche that you are interested. You like to work in it and learn new skills, start from basic, learn from experts, and make sure you understand concepts and procedures. Whatever you discover, keep practicing it, try to apply it to remember and understand it very well. Because without skills, you can not build a personal brand.

Work : Put your new skills to work. Implement it in the real world. If you implement, you will better understand that you can do a job, freelance, and create your project.

Blog : Write about what you learn and experience through your work. When you write, you will understand better .you will also start building your personal brand.

Whenever you want to build your brand, your website /blog is your main identity, so choose your domain name suitably.

Consult: Your blog is doing well, and your blog is your personal brand; now you have enough knowledge, so don’t work for others; start consulting others.

You have to work hard for your first client. If you have to work for free for the first client, then do it for free, but take testimonials from them to help you build authority.

Mentor : Mentor other people; people will inspire by you and want to become like you. Mentoring will help you scale your business to the next level.

Many people learn something and teach directly; this is not the right way to build a personal brand. Go through one by one step.

Startup: Once you reach mentoring, you have skills; you have clients, know the problems, so that is the right time to start your product or service business with the understanding that you have developed about the market, the problem, and your skills.

If you have any queries, you can comment here or message me on Instagram.

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